2026 Review

Frase

SEO content platform that turns SERP research into briefs, drafts, and optimization scores in minutes.

MarketingPaidAPINiche80% positive

Facts checked Aug 2, 2026

About Frase

Frase compresses content research: give it a keyword and it analyzes the top search results into a structured brief — headings, questions, statistics, and competitor outlines — in about a minute, then helps you draft and optimize against the same data. It now also tracks brand visibility across AI platforms like ChatGPT and Perplexity. There is no free plan; Starter costs $49/month ($39/month billed annually) with a 7-day free trial, no card required.

At a glance

Founded: 2016
Headquarters: Boston, US
Users: 30,000+ teams (company claim)
Platforms: Web, Browser extension

Integrates with

Google DocsWordPressWebflowSanityWixGoogle Search Console

Main competitors

Surfer SEOClearscopeMarketMuse

Best for

Content briefsSEO article draftingContent optimizationAgency workflows

Pros

Fastest brief workflow in the category — agencies report saving hours per article
Cheapest credible entry point among SEO content tools at $39/mo billed annually
API included on every plan, unlike Surfer's $299/mo gate
4.8 on both G2 and Capterra

Cons

AI-written drafts are average — fine for scaffolding, weak on tone and flow
Interface feels cluttered as features have piled up
Article and audit-page quotas on every tier (10 articles/month on Starter)

Our verdict

Best for: Writers, agencies, and lean content teams that live on research briefs and want optimization without Surfer's price tag.

Skip if: You need best-in-class AI drafting or a full SEO suite with rank tracking and backlinks.

Our review

Frase's pitch has stayed consistent while the category churned: the slowest part of content production is research, so automate that. Point it at a keyword and the brief that comes back — competitor outlines, People Also Ask questions, statistics worth citing — genuinely replaces an hour of tab-hopping. At $39/month billed annually it undercuts Surfer's entry price while including things Surfer charges $299/month for, like API access.

The trade-offs are visible within a week of use. The AI writer is the weakest leg — structurally sound drafts that read flat next to Jasper or even ChatGPT with a good prompt. The interface has accumulated features (audits, AI visibility tracking, FraseCMS hosting) faster than its navigation has adapted, and quotas — 10 articles a month on Starter — arrive sooner than you'd expect.

Verdict: the best value in SEO content tooling for brief-driven teams. Treat the AI writer as scaffolding, bring your own prose, and it earns its subscription many times over.

What reviewers elsewhere say

80% positive — Loved for brief speed and value for money; dinged for average AI writing quality and a cluttered interface.

G2 4.8 out of 5 (297 reviews)Capterra 4.8 out of 5

Sentiment estimated from reviews on G2, Capterra, Reddit, as of Aug 2026. Third-party scores are point-in-time snapshots. We don't host user reviews.

Key features

Automated content briefs from live SERP analysis — headings, questions, and stats
Content Editor with topic scoring against ranking competitors
AI writer for drafting sections and full articles from the brief
AI visibility tracking for brands across ChatGPT, Perplexity, and other AI platforms
Site audits and internal linking suggestions (Professional and up)
REST API plus Google Docs, WordPress, Webflow, and Wix publishing

How to use Frase

Start the 7-day free trial (no card required) and create a document for your target keyword.
Let Frase analyze the SERP and generate a research brief with headings, questions, and stats.
Build your outline from competitor outlines and People Also Ask questions.
Draft with the AI writer or your own writers, watching the topic score against competitors.
Publish to WordPress, Webflow, or Wix, and re-audit pages as rankings shift.

Pricing

Deal: 7-day free trial (no card), and annual billing drops Starter from $49 to $39/mo

Starter$49/mo

$39/mo billed annually. 1 seat, 1 site, 10 articles and 50 audit pages/month.

Professional$129/mo

$103/mo billed annually. 3 seats, 5 sites, 40 articles and 250 audit pages/month. Extra seats $29/mo.

Scale$299/mo

$239/mo billed annually. 5 seats, 10 domains, 100 articles and 1,000 audit pages/month.

EnterpriseCustom

Custom seats and domains, white-label reports, SSO/SAML, dedicated account manager.

Pricing verified August 2026 · prices as listed by the vendor; check the official site for current offers.

Try Frase

Frequently asked questions

What is Frase?

Frase is an SEO content platform that automates content research — it analyzes top-ranking pages for a keyword and produces a structured brief with headings, questions, and statistics, then helps you draft and optimize against that data.

How much does Frase cost?

Starter is $49/month ($39/month billed annually) with 10 articles a month. Professional is $129/month ($103 annually) with 3 seats, Scale is $299/month ($239 annually), and Enterprise is custom. A 7-day free trial requires no card.

Does Frase have an API?

Yes — a REST API with 50+ endpoints for briefs, documents, SERP analysis, and site audits, and it's included on every plan rather than gated to enterprise tiers.

Is Frase good for AI writing?

It's serviceable. Frase's AI drafts well-structured sections from its own research, but reviewers consistently note the prose needs human editing for tone and flow. Dedicated writers like Jasper produce more polished drafts.

Frase or Surfer SEO?

Frase wins on research briefs, price ($39/mo vs $49/mo entry, billed annually), and API access; Surfer wins on optimization scoring and integrations. Agencies often brief in Frase and score in Surfer.