2026 Review

Zapier

The biggest automation ecosystem: 9,000+ apps connected with Zaps, AI agents, and a Copilot builder.

AutomationFreemiumAPIMainstream70% positiveAgent

Facts checked Aug 2, 2026

About Zapier

Zapier is the default way to wire SaaS apps together, connecting 9,000+ of them — the largest integration library anywhere. It has grown from trigger-action Zaps into a full AI orchestration platform: Zapier Agents work autonomously across your apps, Copilot builds Zaps from plain-English descriptions, and MCP support plugs assistants like Claude and ChatGPT into all of it. The free plan covers 100 tasks/month; Professional starts at $29.99/month ($19.99/month billed annually) for 750 tasks, with a 14-day trial.

At a glance

Founded: 2011
Headquarters: San Francisco, US
Users: 3 million+ businesses (company claim)
Platforms: Web, Browser extension

Integrates with

Google SheetsGmailSlackSalesforceOpenAIHubSpot

Main competitors

Make n8nIFTTT

Best for

App integrationsLead routingAI agentsNo-code ops

Pros

If an app has an API, Zapier almost certainly supports it — 9,000+ integrations
Fastest time-to-first-automation of any tool here; Copilot makes it conversational
Free plan (100 tasks/month) is enough to automate a few personal workflows
AI agents and MCP access are included on every plan, even Free

Cons

Expensive at scale — $19.99/mo billed annually buys just 750 tasks, where Make's $10.59 tier includes 10,000 credits
Every action consumes a task, so multi-step Zaps burn quota fast
Trustpilot score of 1.4, driven by billing disputes and cancellation friction
Complex branching logic strains the linear editor — Make's canvas handles it better

Our verdict

Best for: Teams that want the widest app coverage and the fastest path from idea to working automation.

Skip if: You run high-volume or deeply branched workflows — Make or n8n deliver far more automation per dollar.

Our review

Zapier's moat is coverage, and it's real: 9,000+ apps means the long-tail CRM your client insists on almost certainly has a trigger waiting. The AI turn has been executed well — Copilot builds working Zaps from a sentence, Agents handle judgment calls autonomously, and MCP support makes Zapier the easiest way to give Claude or ChatGPT hands across your whole stack. For a non-technical team, nothing else ships an automation faster.

The bill is where the romance ends. Task-based pricing punishes success — every action step consumes quota, so a busy five-step Zap can torch the 750-task Professional allowance in days, and overage upsells land fast. Make's entry tier delivers roughly ten times the volume for half the price, and n8n makes complex workflows cheaper still. The 1.4 Trustpilot score — against a healthy 4.5 on G2 — tells you exactly where the pain concentrates: billing, cancellation, and support.

Verdict: the right default for breadth, speed, and AI accessibility, and the safest recommendation for non-technical teams. Anyone running serious volume should price out Make or n8n before renewing.

What reviewers elsewhere say

70% positive — G2 and Capterra reviewers call it beginner-friendly and reliable for simple workflows; Trustpilot is scathing on billing, cancellations, and surprise task overages.

G2 4.5 out of 5 (1,830 reviews)Trustpilot 1.4 out of 5Capterra 4.7 out of 5

Sentiment estimated from reviews on G2, Trustpilot, Capterra, Reddit, as of Aug 2026. Third-party scores are point-in-time snapshots. We don't host user reviews.

Key features

9,000+ app integrations, the largest automation library anywhere
Copilot that builds Zaps from plain-English descriptions
Zapier Agents that score leads, route tickets, and act autonomously
MCP support to connect Claude, ChatGPT, and custom AI apps
Tables, Interfaces, and Canvas for building lightweight internal tools
Filters, paths, formatter, and delays that don't consume tasks

Zapier as an agent

Agent platformRuns unattendedSomewhat predictable cost

Job: Agent builders
Runs on: Vendor cloud
Your own model key: Not supported

What you give it access to

Your files
Email and calendar

What to watch for

Per-task billing makes high-frequency triggers expensive fast
The broadest connector library also means the broadest credential exposure
Agent features sit on top of a deterministic automation product — check which you are actually buying

How it bills

Usage (tokens/minutes). One task here means one automation run, billed by the tasks each step completes. Billed per task, where a task is one successful action a Zap performs; a multi-step Zap spends one per step every time it runs.

Agent capabilities checked August 2026. Not hands-on tested — these are the vendor's documented capabilities, read carefully. Limits and permissions change between checks, so confirm approval settings and any spending cap before you connect an account. Compare every AI agent.

How to use Zapier

Sign up free — 100 tasks/month with no card required.
Describe what you want to Copilot, or pick a trigger and action manually.
Connect your app accounts when prompted and map the data fields.
Test the Zap with live data, then turn it on.
Spin up a Zapier Agent for work that needs judgment, like lead scoring or ticket routing.
Watch task usage — filters and formatter steps are free, but every action step counts.

Pricing

Deal: Free plan with 100 tasks/month, and annual billing drops Professional from $29.99 to $19.99/mo

Free$0

100 tasks/month, unlimited two-step Zaps, basic Agents access, Copilot with daily limit.

Professional$29.99/mo

$19.99/mo billed annually for 750 tasks. Multi-step Zaps, premium apps, webhooks; task tiers scale to 2M.

Team$103.50/mo

$69/mo billed annually for 2,000 tasks. Up to 25 seats, shared folders, SAML SSO.

EnterpriseCustom

Unlimited users, custom task volumes, advanced governance.

Pricing verified August 2026 · prices as listed by the vendor; check the official site for current offers.

Try Zapier

Frequently asked questions

What is Zapier?

Zapier is an automation platform that connects 9,000+ apps with trigger-action workflows called Zaps, plus AI agents, a Copilot builder, and tools like Tables and Interfaces.

How much does Zapier cost?

The free plan includes 100 tasks/month. Professional starts at $29.99/month ($19.99/month billed annually) for 750 tasks, Team at $103.50/month ($69 annually) for 2,000 tasks; both scale up to 2 million tasks. Enterprise is custom.

Does Zapier have an API?

Yes — a developer platform for building integrations, a Workflow API for embedding Zapier in your product, and MCP support for connecting AI assistants like Claude and ChatGPT to 9,000+ apps.

What are Zapier Agents?

Agents are autonomous AI workers that act across your apps — scoring leads, processing documents, routing tickets — around the clock. Basic Agents access is included on every plan, including Free.

Zapier vs Make — which is cheaper?

Make, by a wide margin at volume: $10.59/month buys 10,000 Make credits versus 750 Zapier tasks for $19.99/month. Zapier's advantage is coverage (9,000+ apps vs 3,000+) and ease of use.