2026 Review

Looka

AI logo maker that turns a finished logo into a full brand kit — no design skills, pay only to download.

DesignPaidPopular74% positive

Facts checked Aug 10, 2026

About Looka

Looka generates logo options from your business name, industry, and style preferences, then lets you customize the winner in a simple editor. Designing and previewing is free; you pay to download. The Basic package is $20 one-time for a single PNG, Premium is $65 one-time for full vector files and ownership rights, and the Brand Kit subscription ($96/year) adds 300+ templates for cards, social profiles, and email signatures built from your logo.

At a glance

Founded: 2016
Headquarters: Toronto, CA
Platforms: Web

Main competitors

CanvaTailor BrandsBrandCrowd

Best for

New business logosBrand kitsRebrands on a budgetSide projects

Pros

Try-before-you-buy — the entire design process is free until download
Premium package at $65 one-time is far cheaper than hiring a designer
4.4 Trustpilot score across 14,000+ reviews — customers largely get what they expect
Brand Kit extends one logo into a consistent identity in minutes

Cons

Output leans on icon libraries and standard fonts — results can look template-like
$20 Basic package is a single low-res PNG, near-useless for real branding
Brand Kit is a recurring $96/year subscription, easy to mistake for one-time
No mobile app or API; everything happens on the website

Our verdict

Best for: New businesses and side projects that need a credible logo and matching brand assets today, not in three weeks.

Skip if: You want a distinctive, ownable mark — a human designer or a heavier design tool will get you further.

Our review

Looka does one job with honest mechanics: feed it a name and some style preferences, and it produces dozens of plausible logos you can tweak until one feels right — all before paying a cent. The $65 Premium package with real vector files and ownership rights costs less than an hour of a good designer's time, and the 4.4 Trustpilot score across 14,000+ reviews says most buyers feel they got their money's worth. The Brand Kit is the smart upsell: 300+ templated assets that keep a new business visually consistent from day one.

The ceiling is originality. Looka assembles marks from icon libraries and standard typefaces, so your logo is a competent arrangement, not a distinctive idea — and someone in an adjacent industry may land on a cousin of it. The $20 Basic tier is close to a decoy (one low-res PNG), the Brand Kit renews annually whether you remember it or not, and the near-empty 2.7 G2 listing reflects that this is a consumer product, not a business platform.

Verdict: the right call for getting a credible brand identity this afternoon for under $100. If the logo needs to carry real brand equity, treat Looka's output as a placeholder and budget for a designer later.

What reviewers elsewhere say

74% positive — Consumers praise speed, ease, and value versus hiring a designer; critics call results generic and flag the subscription renewal on Brand Kit.

G2 2.7 out of 5 (16 reviews)Trustpilot 4.4 out of 5 (14,000 reviews)

Sentiment estimated from reviews on Trustpilot, G2, Reddit, as of Aug 2026. Third-party scores are point-in-time snapshots. We don't host user reviews.

Key features

AI logo generation from business name, industry, and style picks
Unlimited free previews and revisions before you buy
Full vector files (SVG, EPS, PDF) with ownership rights (Premium)
Brand Kit turns your logo into 300+ templates — cards, social, email signatures
Brand guidelines document generated automatically (Brand Kit)
Website builder with hosting (Brand Kit Web)

How to use Looka

Enter your business name and industry at looka.com — no account needed to start.
Pick logo styles and colors you like from the examples shown.
Browse the generated options and shortlist your favorites.
Customize the winner — fonts, colors, layout, icon — in the editor.
Buy the Premium package ($65 one-time) for vector files and ownership.
Optionally add the Brand Kit ($96/year) to generate cards, social assets, and guidelines.

Pricing

Basic Logo$20

One-time. Single low-resolution PNG file only.

Premium Logo$65

One-time. High-res PNG plus SVG/EPS/PDF vectors, color variations, full ownership, lifetime support.

Brand Kit$96/yr

Premium logo files plus 300+ brand asset templates, brand guidelines, unlimited logo changes.

Brand Kit Web$129/yr

Brand Kit plus AI website builder with hosting.

Pricing verified August 2026 · prices as listed by the vendor; check the official site for current offers.

Try Looka

Frequently asked questions

What is Looka?

Looka is an AI logo maker from the Toronto company formerly called Logojoy. It generates logo options from your business name and style preferences, then builds brand assets around the one you pick.

How much does Looka cost?

Designing is free; downloading costs money. Basic is $20 one-time (single PNG), Premium is $65 one-time (full vector files and ownership), and the Brand Kit subscription is $96/year — $129/year with the website builder.

Do I own my Looka logo?

With the Premium package or a Brand Kit subscription, yes — you get full ownership rights to the final files. The $20 Basic package is a single PNG intended more as a mockup.

Is Looka really free?

The design process is — unlimited generation, customization, and previews. You only pay when you want to download the files.

Should I use Looka or Canva for a logo?

Looka generates and refines the logo for you and outputs proper vector files with ownership. Canva is better if you want to design it yourself or already pay for Canva Pro — but its logo templates are shared with millions of users.